In this article Nike have made a bid for sponsorship for the German football. However this hasn't gone down too well with Adidas who have been the sponsor since 1954 and due to still be until 2014. Despite Adidas's complaints, the German Football Association are considering Nike's offer which worth a huge 6 times more.Link to this article:
http://news.bbc.co.uk/1/hi/business/6334403.stm
In my opinion, I personally don't agree with the way Nike rips off their employees and i think adidas deserves to be the official german sponsor as they have done so for ages without problem.
Despite Nike's offer which willl bring more money for the German footballl association, i think they will be more inclined towards adidas because they might bring an offer from this row between the two companies.
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